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Nike Basketball
Nike Basketball wanted to develop an apparel line to target young basketball players who’s arena is the urban concrete court for pick-up games. The spirit had to capture the raw attitude and visual texture of this subculture. Working with the Nike Design Team, I developed the branding, graphic guidelines, online shopping experience and mobile app for marketing this apparel line to retail stores. 

Additional credit: Suzette Tsang, Nike Design Team

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Printed style guide and look book designed for guidelines and specification to retail store managers. The introduction sets up the ground rules for playing pick-up basketball. 


Printed style guide and look book designed for guidelines and specification to retail store managers. The introduction sets up the ground rules for playing pick-up basketball. 

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In-store packaging container and graphic application to apparel.


In-store packaging container and graphic application to apparel.