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Sephora
Sephora is the leader of makeup, fragrances, and skincare products. It offers more than 200 brands of prestige products. During my tenure there as Design Director, I was responsible for the day-to-day creative direction of the retail space. This included both online and offline creative campaigns throughout each calendar year. My team was also responsible for leading the efforts of a 3 year brand makeover within Sephora. This included the rebrand of their commerce website, retail store environments and creative direction of photography and brand guidelines. 

Additional credit: Sephora Design Team

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Pop-up store in Manhattan for Sephora + Pantone product launch, designed as an oversize Pantone color fanbook.


Pop-up store in Manhattan for Sephora + Pantone product launch, designed as an oversize Pantone color fanbook.

Interior of pop-up store in Manhattan.


Interior of pop-up store in Manhattan.

Working with an external creative agency, Tolleson Design, we audited each product category and defined a specific set of guidelines. These guidelines were then implemented online and throughout the 300+ stores. Photo: Tolleson Design


Working with an external creative agency, Tolleson Design, we audited each product category and defined a specific set of guidelines. These guidelines were then implemented online and throughout the 300+ stores.

Photo: Tolleson Design