Twitch
How do you help increase viewership and sign-ups for the world’s most popular video live streaming service for gamers?
While at Cibo, I led the collaboration between our team and Twitch's marketing and UX team on the web design for their educational portal called Twist Creator Camp.
At their core, Twitch’s mission is to provide the best shared social video experience for their community to interact safely. And this educational portal is a critical part to get Twitch creators and streamers to learn about how to get started, the rules of engagement, and how to build a strong community of streamers and viewers together.
My role was to help our team elevate the experience and design, leveraging Twitch’s existing brand. Leading a set of workshops, we aligned on a vision and set of requirements that ultimately guided our ideation and website design. I led a team of writers and UX/designers who worked very closely with Twitch’s marketing and technology teams. Fun fact, our lead designer was a hardcore gamer and Twitch creator so this was her dream come true.
Th result of our collective efforts was wildly successful. Viewership increased by 30% in the first 3 months, and the Twitch team continues to expand on our design system for their portal and website.
Our portal design system was informed by Twitch’s existing UI kit. We also introduced new content components like insights, related blogs, and testimonials for better user engagement.
We created a series of “Twitch Creator Hero” banners to showcase our community members in a fun, Twitch branded way, that was used across many different channels.
