https://www.tomsieu.com/about daily 0.75 2024-08-06 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.tomsieu.com/work-1 daily 1.0 2023-02-27 https://www.tomsieu.com/work-1/sephora monthly 0.5 2021-08-27 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629051229780-7AEN9AFXM1ZK29BNK45O/Spehora_Team_Diagram.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1628995519399-KZA2JFURM8L91PE1910V/image-asset.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629060128362-ATLM83KT2TFA93V7GZO7/sephora-retail-brand-collage-inspire-inform.jpg Work - Sephora - Make it stand out Working with my internal and external design team Tolleson Design, we defined the transformation of our overall brand expression. I led the effort that helped to distinguish a holistic Sephora retail experience, while also developing distinct product category looks for Color, Fragrance, and Skincare. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629051311566-SKISFL8FN2JEO7SD3PN5/sephora-retail-brand-book-spread-beauty.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629051289032-APNOG2AUOI42PC4W45A0/sephora-retail-brand-book-cover.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629052890954-ZUGG5JAMVUEVF7CEKDYP/sephora-retail-interior-favorites.jpg Work - Sephora - Make it stand out My team and I traveled across the country to visit stores for new brand implementations, product or store launch installations. Flagship stores were opportunities to bring new innovation into our stores to help elevate the customer experience. The Sephora philosophy has always encouraged customers to play and explore within the store. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629052828152-3XE5AFIHLZOYCUULU3OC/TS_Sephora_Flagship_2%402x.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629052845767-SCO8S2YGYC89QHJTNBQS/TS_Sephora_Flagship_1%402x.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629058672474-7C6G6MTGA8O0V04NPUCN/TS_Sephora_Website.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629058638224-B6P84V3EEFFDIGCXHU2Q/TS_Sephora_DaretoPlay_1.jpg Work - Sephora - Make it stand out Photographer: Robert Schlatter https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629058974649-U1YG6KX1NX4EKI9DZJK3/sephora_pantone_ipad.jpg Work - Sephora - Make it stand out One of the largest brand collaboration was with Pantone Color System. It was a comprehensive new color & make-up product line that was over a year in planning, design, and production. In true Pantone color and spirit, we launched this collaboration across the country on Color of the Year Day, celebrating the color orange, Tangerine Tango. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629499841965-ID9FCSZA3BC8JPB04S4Q/TS_Sephora_Mobile%402x.jpg Work - Sephora - Make it stand out Working with our E-comm team, every product launch required new visual treatments and related sku updates, while always looking for new ways to innovate within our design system. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629059586567-7VDLL6G8IHBDGBORYHPU/Seph_Pantone_MG_9628.jpg Work - Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629059611841-UUCB5QUSYS8SEHHUAJJE/Seph_Pantone_MG_0091.jpg Work - Sephora - Make it stand out This pop-up store for the Pantone collaboration kicked off in Manhattan and traveled across the country to promote this new product launch. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629059722927-DDH5UUJ8FLKE25OW814C/JP_Sephora_Pantone_.jpg Work - Sephora - Make it stand out Working closely with my design team, we always brought playfulness and personality into our product photography as part of the Sephora brand spirit. Photographer: Jason Pietra https://www.tomsieu.com/work-1/tesla monthly 0.5 2021-08-27 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629061926742-1E1SPMKEH5MY9NJHUPN1/tesla-desktopmockup.jpg Work - Tesla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629061983292-NXKNTUH1AYHTAWOKLCMR/Screen+Shot+2021-08-12+at+2.37.52+PM.png Work - Tesla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629062460693-L9C3A3G8AUDESVGFXR5X/tesla_website_ipad_hands_night.jpg Work - Tesla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629061956103-VA48VVLT9EQE0XAOTN1L/Screen+Shot+2021-08-12+at+2.37.33+PM.png Work - Tesla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tomsieu.com/work-1/disney monthly 0.5 2021-08-27 https://www.tomsieu.com/work-1/gig-car-share monthly 0.5 2021-08-27 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629077436270-9FNGLE2ULL3VSH3Z2X3Q/Gig_Playbook.jpg Work - GIG Car Share - Make it stand out We concepted, designed, and delivered a comprehensive turnkey solution which details the strategy, design, and specifications for new cities to implement GIG Car Share. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629078954496-S8EWGDEHI7SEWW5FLV0R/TS_GIG_Heror.jpg Work - GIG Car Share - Make it stand out Our key insight was to focus on short trips and staying hyper local. This was an example scenario showing a young couple coming back from the local flea market. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629073191546-7X73UGA3NJP4GNH70D2X/TS_GIG_Mobile.jpg Work - GIG Car Share - Make it stand out Working with the product team, our designs informed new updates and improvements to the existing UI and onboarding process. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629065664483-8R5S7EDVVEUDB8HEL13K/GIG_Campaign_Design_Rev3.001.jpeg Work - GIG Car Share - Make it stand out The campaign ecosystem focused on a holistic approach to generate awareness and to capture new and existing AAA members to sign up. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629738840346-9JE6CG362YT61I1HBBM9/00100dPORTRAIT_00100_BURST20190605105011835_COVER.jpg Work - GIG Car Share - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629738807473-USZGL2ZCEFBKWG5NN5WU/00000IMG_00000_BURST20190605105027998_COVER.jpg Work - GIG Car Share - Make it stand out I led a series of workshops with key stakeholders from A3 Innovation Labs to gain key insights for guiding our creative process and meeting our business objectives. https://www.tomsieu.com/work-1/adero monthly 0.5 2021-08-27 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629088911166-B53OB24AIAJN5W7WV8L2/TS_Adero_Brand_2B.jpg Work - Adero - Make it stand out Extensive explorations for the Adero logo, taking into consideration early on how it would have to adapt to many different applications. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629087066120-FY7G5RH6UTUOWCZ54GKJ/TS_Adero_Logo_Product.jpg Work - Adero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629754296114-YFDTDWV7Q1QIHJUWET95/Adero_logo_color-01.jpg Work - Adero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629090226412-QPMYAQEDPH5SPQ3Q0ZJO/TS_Adero_Packaging_1.jpg Work - Adero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629090263681-2GRFI5NOK9I1N4JKYN2L/TS_Adero_Packaging_2.jpg Work - Adero - Make it stand out As part of the brand voice, we didn’t rely on technology lingo to educate the customer. Instead, we humanized the story through conversational tone and giving our product a sense of purpose. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629097344916-A22LKXJBKRW44NPQ3S8K/TS_Adero_Mobile_Hero.jpg Work - Adero - Make it stand out The Adero logo helped to inform the UI design language for the mobile app and provided a framework for intuitive navigation and to easily find your things. A key design principle was “accessible,” which applied to the look, behavior, and tone of the brand. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629156828009-486X5B59DHLR4Q39FEC8/TS_Adero_Web.jpg Work - Adero - Make it stand out We visualized a series of “life organization stories” as part of our design system to help customers quickly understand how Adero applies to their daily lives—as a teenager or adult, casual or professional. These stories extended into many different executions. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629155509621-B5NJCSBI6QWG45QNM01K/TS_Adero_PrintAd.jpg Work - Adero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629165975551-ZPKVNJSOR2A57FSJJ6CZ/ADERO_WheatpasteOOH.jpg Work - Adero - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tomsieu.com/work-1/subaru monthly 0.5 2021-12-31 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629221954772-BQR39UDN5GO7F28KHCOV/TS_Subaru_Models.002.jpeg Work - Subaru - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629221907049-TK6NO9L7JMZDSR3N6DM4/TS_Subaru_Models.001.jpeg Work - Subaru - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629227543073-730UY2GZEHECIECT8YC4/TS_Subaru_Outback_Hero%402x.jpg Work - Subaru - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629228462119-MXBX5K3T368C5ZEDF9MZ/TS_Subaru_Outback_shoot.jpg Work - Subaru - Make it stand out Art direction of photography also plays a pivotal part in defining the brand personality. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629228117443-I8HHS47RQVSPSGPC7GRP/subaru_ad_mockup_outback_couple.jpg Work - Subaru - Make it stand out Defining each car personality allowed the team to explore expressions to be on brand. For Outback, it was all about intrigue and using black to evoke sophistication. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629236129289-EF02BAOKHLML5TONESC5/TS_Subaru_Banners%402x.jpg Work - Subaru - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629235288067-4BK412WU9SC2QUJE66EZ/TS_Subaru_XV_OOH.jpg Work - Subaru - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629229784510-OYRIYUMVRSBS5Y1NU07S/xv-outdoor.jpg Work - Subaru - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/f7d11a13-4d7a-4910-bbce-137ccc2ceab6/XV_HowTo.jpg Work - Subaru - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629218621906-DN2NHM1BXU8V1BJDAKDP/TS_Subaru_Summary.001.jpeg Work - Subaru - Make it stand out A snapshot of the many brand touchpoints we need to account for, ranging from dealership, website, digital and print advertising, OOH to TV spots. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629237719372-IAK4XT6YUJJ5VX9JXUOO/SMP_7957.jpg Work - Subaru - Make it stand out “It takes a village,” as they say. On any given day, the Subaru design team I lead consists of strategists, art directors, writers, motion and graphic designers, and illustrators. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629235822207-N199TBHBYCC2BEGGZDWP/TS_Subaru_Web_2.001.jpeg Work - Subaru - Make it stand out The website was redesigned to scale appropriately to help tell brand stories, educate customers on safety and technology, and promote each product vehicle. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629235605761-8ISFFZM489K20GBJKEJX/TS_Subaru_Web_1.001.jpeg Work - Subaru - Make it stand out Our UX team worked closely with Subaru Asia to ensure that the website had to be compliant across 9 countries, and a seamless integration with regional dealership sites. https://www.tomsieu.com/work-1/upperplayground monthly 0.5 2022-02-05 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629258488938-2NXOBP0YED40UTZ0RW4A/TS_UPS_PACKAGING.jpg Work - Upperplayground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629253839455-3E0WBMYVNA95K0QLE8RV/UP_STOKED_LOGO-01.jpg Work - Upperplayground - Make it stand out A slight modification to the iconic Walrus logo. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629253869805-DCBU4EPGO6ZZFPHIHS2T/UP_STOKED_LOGO-03.jpg Work - Upperplayground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629264019816-OC8IOMO0SZCMZ1VY2BX2/TS_UPS_Collab_Cards.jpg Work - Upperplayground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629299243411-135IZJBZXX6SW0E3BNX4/TS_UPS_Collab_Cards.jpg Work - Upperplayground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629263416044-0TR9JJGA942QSR4C4ZIG/TS_UPS_PACKAGING_2.jpg Work - Upperplayground - Make it stand out Upper Playground’s Select strain includes a limited-edition baseball card bearing the art of each artist as a collector’s item. Each seasonal release conveys a theme that the artist interprets as the key art for the packaging and baseball card. Sam Flores was invited to be our first artist. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/807c864e-3179-46d0-81d1-875be303395f/UPS_package1.jpg Work - Upperplayground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/94ff49ad-b3eb-47b1-a67c-6fa785dbad97/UPS_package2.jpg Work - Upperplayground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629298363115-OUEKZW5UU5UF44FHV3U6/TS_UPS_Web.jpg Work - Upperplayground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tomsieu.com/work-1/twitch monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629326173844-XLROFFHFEDXDPL6NBSNB/creator-color-glitch.gif Work - Twitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629326524612-8C0BINE6794M3NKSTA8S/TS_Twitch_Logo2x.jpg Work - Twitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629331359059-DL4C143XJKH5J3QGLOJ0/TS_Twitch_Web%402x.jpg Work - Twitch - Make it stand out Our portal design system was informed by Twitch’s existing UI kit. We also introduced new content components like insights, related blogs, and testimonials for better user engagement. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629331028314-B2MSRYHXCL0RJ7QD7QPQ/Article_desktop.jpg Work - Twitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629331058217-ZVCGE9YC62HABTGJTG34/TS_Twitch_Components.jpg Work - Twitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629770666748-GNOT0HVYZCFA9GQ0G45W/twitch-creators-cutouts.jpg Work - Twitch - Make it stand out We created a series of “Twitch Creator Hero” banners to showcase our community members in a fun, Twitch branded way, that was used across many different channels. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1629332503618-QRLWNGPRQ234396BH5X2/TS_Twitch_Community_2.jpg Work - Twitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tomsieu.com/work-1/damon monthly 0.5 2021-12-31 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/62db23f9-34d9-4a30-ac88-375262f3fae7/DM_Web_Tech.png Work - Damon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/b8a8778f-9034-4b0b-a374-c38456181ca8/damonlaptopiso.png Work - Damon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/9fca3d43-0dcd-4179-be06-ac5c694d1e43/iphone_13_mockup_10.png Work - Damon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/2ea3970e-e7b7-45c7-a3ec-5b41820ee83a/xraytablet.png Work - Damon - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/eb63affb-a605-4993-90ce-7eb19039024f/sitephonebreakout_B.png Work - Damon - Make it stand out The art direction I provided for video and photography also played a pivotal part in defining the brand refresh for Damon. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/3db68293-9c2f-411f-9d06-5a99e30da1f6/202_Damon_Web%402x.jpg Work - Damon - Make it stand out The new Damon website invites the customer to engage with Damon’s active community of supporters who are committed to building a safer future. https://www.tomsieu.com/work-1/crowworks-2z9hr monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/bd5f0f00-1059-4c72-98dd-c13928d84f52/CW_ID_System.jpg Work - Crow Works - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/21fb9c30-5f45-46ad-bf3d-52cd896c4b3e/CW_Betty.jpg Work - Crow Works - Make it stand out Betty, the mascot crow plays a supporting role in our design system to carry the narrative in different ways. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/deb420c5-dcb1-4495-8cde-6ee9b3fe248a/CW_Cat_Cov.png Work - Crow Works - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given how it’s used, it can function as a masthead, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/98dcd786-a44b-47b6-bac3-157501c7b017/CW_Digtial.png Work - Crow Works - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/1bf4091d-3593-491c-b653-6535a4fbf01b/CW_Environment.png Work - Crow Works - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/0bc03006-7d60-4cc7-9426-9b914504fc89/CW_Signage.png Work - Crow Works - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/ab02c7f7-02c3-4b9a-9e1e-b3791db0198a/CW_Spirit.png Work - Crow Works - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/4b6e9d5b-96ce-476c-8833-d6bd1fb1957f/CW_apparel.png Work - Crow Works - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/afe52b39-59ba-4849-a137-28bc04b58b41/CrowWorks_Styleguide.png Work - Crow Works - Make it stand out A brand toolkit was created to help inspire and paint a vision for Crow Work’s brand and marketing team. The toolkit helped them to see the brand beyond a manufacturing company and into retail and hospitality markets. https://www.tomsieu.com/work-1/generationtux-2z9hr-pf2mn monthly 0.5 2022-01-30 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/fd6e400a-4b7d-4002-accc-df48f3e10c40/GT_bizcards_COMP.jpg Work - Generation Tux - Make it stand out Betty, the mascot crow plays a supporting role in our design system to carry the narrative in different ways. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/2bc0b4a9-132c-4f48-ac0b-d0e873aded57/GT_Cuffs_COMP.jpg Work - Generation Tux - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/d07e6f21-d217-467c-90a0-76fbf4c2aef8/GT_Strategy%402x.png Work - Generation Tux - Make it stand out We conducted many workshops as part of our discovery with their leadership team to gain key insights and alignment around what the brand should stand for. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/2546c4eb-5f00-44f7-83cc-05064ec24f16/GT_CustomerJourney.jpg Work - Generation Tux - Make it stand out We talked to everyone—from newlyweds to wedding planners—to uncover the complexities and frustrations involved in outfitting the groom and groomsmen. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/24b1761f-7578-41d5-8c99-34482011db40/GT_Website.png Work - Generation Tux - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/51579d2a-2a88-4a8c-89d9-a750c7c7fcbd/GT_6_WEBSITE_B.jpg Work - Generation Tux - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/c88c733f-2ad2-428f-aef6-1e7b3fd640c2/gtux1.jpg Work - Generation Tux - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/7ca0c4bb-c8d5-4de0-a187-8eb5f068a848/GenTux_Manifesto.png Work - Generation Tux - Make it stand out Betty, the mascot crow plays a supporting role in our design system to carry the narrative in different ways. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/7817d0b9-1a45-4549-95c1-6fd4e32abac3/GT_Voice.png Work - Generation Tux - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.tomsieu.com/work-1/salesforce-576mp monthly 0.5 2022-02-05 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/32d72d41-f44e-432f-8578-740100319e2a/SF_badge%402x.jpg Work - Salesforce - Make it stand out With each design system update, my team has worked alongside Saleforce’s internal teams to help inform, adopt and implement their system across a wide range of digital experiences. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/f266a740-3b0c-4a0d-a2c7-eb43515b19b6/SF_stats%402x.jpg Work - Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/961a937b-6f19-481b-b8aa-c8052746e8b6/SF_Wave_Conf.jpg Work - Salesforce - Make it stand out I worked closely with the Wave Analytics team to successfully launch this product at Dreamforce. We created the interface, motion graphics for the demo app and conference experience. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/b74162a1-e194-432f-b261-5e3a2292c9a1/AnalyticseBook_screen1.jpg Work - Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/281f5875-2951-416d-879f-740f09cf4aa5/AnalyticseBook_mock.jpg Work - Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/abfccb68-cc90-47b0-977f-47afbd705c5b/SF_Wave_Tabloid.jpg Work - Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/9dd8dc07-f5b6-4eb6-bb5d-573bd7a84cfb/SF_Wave_Tabloid+2.jpg Work - Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/5ecfc9fc-3ab2-4c08-af68-4f1da18838a4/SFU_Mock_Layout.jpg Work - Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/06bc6997-a2e3-43a9-9641-eb278c1e7e43/SF_STATS.jpg Work - Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/600e8e55-2c23-4668-bc42-aa6dd88c2385/work-salesforce-services%402x.jpg Work - Salesforce - Make it stand out Together, we have collaborated on a wide range of projects and forged strong working relationships within Salesforce’s internal marketing and design teams. https://www.tomsieu.com/work-1/crowworks-2z9hr-ezet9 monthly 0.5 2023-02-27 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/c05df40a-b762-40a2-ac0d-d63983d63ff1/SM_Art2.jpg Work - Sea Monsters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/187b0cbb-9975-42f6-a2cd-ce908318d33c/SM_Art1.jpg Work - Sea Monsters - Make it stand out Betty, the mascot crow plays a supporting role in our design system to carry the narrative in different ways. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/a975d528-e7d4-412a-a326-20029baf90af/sfdw_cibo.jpg Work - Sea Monsters - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given how it’s used, it can function as a masthead, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/8abdffe6-1cf6-4636-824b-908598deee03/IMG_1173+%281%29.jpg Work - Sea Monsters - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/bb76a419-9b1b-4ea8-ba03-1b3f518501ad/IMG_1160.jpg Work - Sea Monsters - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://www.tomsieu.com/work-1/crowworks-2z9hr-ezet9-gpxg5 monthly 0.5 2023-02-27 https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/fdc0ddca-0c40-45d5-91f6-2f8fa36662f7/NIKE_pack_v2.jpg Work - Nike Basketball - Make it stand out Betty, the mascot crow plays a supporting role in our design system to carry the narrative in different ways. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/ccc89f13-e1e1-4c12-803f-100ce7c411b9/NIKE_T_Crop.jpg Work - Nike Basketball - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/30e96810-cc38-4e97-a5f7-d75832ba768e/NIKE_BB_ipad.jpg Work - Nike Basketball - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given how it’s used, it can function as a masthead, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/8aa68ebd-39e1-459f-a81c-b2a0a5ac4522/NIKE_styleguide_A.jpg Work - Nike Basketball - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge. https://images.squarespace-cdn.com/content/v1/6114822fee28c4330b0fceb0/a2dfbaa3-57e8-45a3-8ae8-de9409178af4/NIKE_styleguide.jpg Work - Nike Basketball - Make it stand out Our system is the balance between masculine and feminine, vintage and modern, bold and quiet. The workmark serves as the foundation for a range of visual expressions across the system. Given the context in which it’s used, it can function as standalone, locked up with iconography, or function as a badge.