Nike Basketball

How do you develop a signature graphic to target young basketball players?

Working with the Nike Apparel Design Team apparel, the ask was to develop a line of clothing to attract young aspiring basketball players whose sporting arena is the urban concrete court for pick-up games. spirit had to capture the raw energy, attitude and visual texture of this subculture.

Printed style guides and look book was designed for guidelines and specifications to retail store managers in the form of a handbook for pick up basketball games. Re-usable towel containers were used to merchandise each individual t-shirt to maximize inventory space and highlight t-shirt graphic in a unique and compelling way at the store.

Additional credit: Suzette Tsang, Nike Design Team Lead